Article: G401
Size: 6-10
Color: Black, Green
MRP: Rs. 2775/-
About Shoes;
Jordan I (Nike) is a pair of iconic sneakers that were first released in 1985. They were designed by Peter Moore and inspired by Michael Jordan, one of the greatest basketball players of all time. The shoes feature a leather upper with a red and black color scheme, a winged logo on the ankle, and a Nike swoosh on the side. The shoes were revolutionary at the time because they broke the NBA's uniform rules and attracted attention from fans and media alike. The Jordan I (Nike) is considered a classic and a collector's item by many sneaker enthusiasts.
The story behind the Jordan I (Nike) is fascinating and full of drama. In 1984, Nike was struggling to compete with other brands like Adidas and Converse in the basketball market. They decided to sign a rookie named Michael Jordan, who had just won an Olympic gold medal with Team USA and was drafted by the Chicago Bulls. Nike offered him a five-year deal worth $500,000 per year, plus royalties. However, Jordan was not impressed by Nike's products and preferred Adidas or Converse.
To persuade him, Nike hired Peter Moore, a creative designer who had worked for Adidas before. Moore came up with a sketch of a shoe that incorporated Jordan's preferences and personality. He used red and black as the main colors, because they matched Jordan's team uniform and his Ferrari car. He also added a winged logo on the ankle that symbolized flight and power. He named the shoe Air Jordan after Jordan's nickname "Air".
When Moore presented his design to Jordan, he was instantly hooked. He agreed to sign with Nike and wear the Air Jordan shoes on court. However, there was one problem: The NBA had strict rules about uniformity of colors among players' shoes. The Air Jordan shoes violated those rules because they had too much red on them.
The NBA fined Jordan $5,000 every time he wore them during games. Nike saw this as an opportunity to create more buzz around their product and agreed to pay all of Jordan's fines. They also launched an ad campaign that featured the slogan "Banned by the NBA". The strategy worked: The Air Jordan shoes became wildly popular among fans who wanted to emulate their hero.
The Air Jordan shoes also helped boost Jordan's performance on court. He averaged 28 points per game in his rookie season and won Rookie of the Year honors. He also became an All-Star starter and led his team to the playoffs for the first time since 1981.
Since then, Nike has released over 30 different models of Air Jordan shoes, each with its own unique design and features. Some of them are collaborations with other artists or celebrities like Spike Lee or Eminem. Some of them are tributes to important moments or achievements in Jordan's career like his six championships or his comeback from retirement.
The Air Jordan shoes have become more than just footwear; they have become cultural icons that represent excellence, innovation, style, and legacy.